《Storytelling with Data》Cole Nussbaumer Knaflic | PDF下载|ePub下载
出版社: Wiley
副标题: A Data Visualization Guide for Business Professionals
出版年: 2015-11-2
页数: 288
定价: USD 39.95
装帧: Paperback
ISBN: 9781119002253
内容简介 · · · · · ·
Don’t simply show your data—tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don’t make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you’ll learn how to:
Understand the importance of context and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience’s attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
作者简介 · · · · · ·
Cole Nussbaumer Knaflic,数据分析专家,前Google人力分析团队经理,曾任银行和私募基金分析师,曾在马里兰艺术学院教授信息可视化课程。目前专门研究定量信息的有效展示,并撰写热门博客 storytellingwithdata.com。她的数据分析研讨会和演示深受世界各地受众追捧。
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